In the summer of 1969 the Integra name made its first appearance in consumer audio with the Model 701 integrated amplifier. At the time a moniker, it was then used to identify the pinnacle of technology of each product category the parent company designed and engineered. For 30 years it served the purpose as a prestigious badge of honor. When Dolby Digital Surround was launched, the Integra name was present. When the industry's first THX Certified A/V receiver was launched, the Integra name was present; and so it has been where Integra has remained the face of leading edge technological innovation and advancement.